Syllabus: Google Analytics (Optional)

Google Analytics

Google Analytics is a free reporting tool that can be quickly and easily implemented into your Zoovy account. While anyone can use Analytics it is especially useful to merchants also running Google Adwords campaigns.

You can sign up for Google Analytics at www.google.com/analytics

Google Analytics uses the same login information that you would use for GoogleBase and Google Sitemaps.

* Hint

Be certain to edit your Profile Information to turn on the E-Commerce Website option.

Click by Click: Inserting the GTAC

Create Analytics account at www.google.com/analytics.
Copy the secure JavaScript code provided.
Paste this code into Setup > Analytics & Plugins.

How to Read Analytics

Referrers

Direct - Visitors who typed the URL or used a bookmark to reach your site.

Referral - Visitors referred by links that are not tagged.

Organic - Visitors referred by an unpaid search engine result.

Not Set - Referred by a campaign but that campaign name is not set.

Bounce Rate

The Bounce Rate represent single visits to a page without clicking on any additional links. This is usually indicative that the customer did not find the content that they were looking for on the page and abandoned the page. You might ask yourself what content is missing on pages with high Bounce Rates that customers are expecting but not finding. On pages with high Bounce Rates, you might try to find ways to entice visitors to click further into your site.

Time on Page

Time on Page is valuable for determining if customers are viewing the content on the page or immediately clicking through to other pages.

% Exit

The number of people who leave your site immediately after viewing that page. This may mean that customers are being turned off and leaving the site or that they are completing their business on your site at that point.

$ Index

The revenue earned by visits to that page.

Google Analytics for Specialty Sites

We recommend to better organize your data that you setup a separate Google Analytics account for each of your Specialty Site Profiles. You can get data for all traffic to your site from one Analytics account but you may have difficulty deciphering which Specialty Site is generating traffic from syndication feeds.

The good news is that Google Analytics allows you to share reports from different accounts to one account. Therefore, after setting up several different Google Analytics accounts, you can collect the data for all of these accounts in one primary account.

Click by Click: How to share data with other Google Analytics Accounts

Log in to Google Analytics.
Under Analytics Settings, find your URL and click on the Edit link under Settings.
In the "Users with Access to Profile" click on "+Add User."
Enter the email address of the primary Google Analytics account in which you would like to collect all of your reports.
Click Finish.

Goals

Goals can be setup for specific pages that you want to track in your Google Analytics account. For more information on configuring goals, check this tutorial in the Google Learning Center.

Analytics goals use regular expressions to dynamically replace the session ID generated by Zoovy for your customer. Use forward slashes to escape periods in your URL and an asterisk to replace the session ID. For example, if you wanted to set a goal for the Superman category at Uber Geek Comics, it would look like this:

www\.ubergeekcomics\.com/*/category/superman

FAQ

1. Do I have to log into Google to see my Analytics reports?

Yes. Log in at www.google.com/analytics to see many detailed reports about traffic and conversion rates for your Zoovy store.

2. Where can I learn more about Google Analytics?

Google has some great training materials available at http://www.google.com/adwords/learningcenter/

3. Is Google Analytics the same as the Analytics tab in my Google Adwords account?

Yes! You can track your Adwords campaigns and your Zoovy syndications in one convenient place.